October 13, 2016 – Cairo, Egypt: Farm Food for Food Industries, a private shareholding company headquartered in Cairo, Egypt specializing in quality frozen fruits and vegetables, will be exhibiting at SIAL Paris 2016.
This is the company’s first venture into the European market where it’s looking to showcase its main Farm Food brand in its latest design, and to explore the potential to expand into EU markets.
“SIAL is one of the most prominent international fairs for food and drinks and we have been attending the event for the past couple of years as visitors to gauge interest in quality Egyptian frozen products,” said Maher Alshorafa, President and Chairman of Farm Food. “The response we received from many exhibitors was very positive and encouraged us to book a space to showcase our unique offering.”
Farm Food will feature products from its two main brands; “Green Field” which caters for the wholesale market and “Farm Food” which caters for retail. In addition to its two brands, Farm Food offers b2b products where they tailor the product for any organization and package it in a customized private label as per EU regulations.
“We understand the European market needs and we can cater for specific market requirements,” said Mohamed Alshorafa, CEO of Farm Food. “We are confident to meet the EU consumers’ expectations and we look forward to introduce them to our distinctive frozen products made out of the finest Egyptian harvest.”
Farm Food booked an exhibition space at the Egyptian pavilion in the Frozen section hall 5A stand R209 and will be present throughout SIAL Paris from October 16 to 20